Schedule of events
The Schedule
Day by day
All events will be held at the JW Marriott San Antonio Hill Country with the exception of the opening night party.
| 11:00 AM – 3:00 PM | Golf in the Phenix Cup at the Canyons golf course (Register Here) / Spa appointments at Lantana Spa To make an Appointment at Lantana Spa call (210)276-2300 (All appointments must be made 3 days prior to treatment.) Mention Phenix Salon Suites for10% off services. |
| 12:00 PM – 4:00 PM | Phenix Rodeo Round Up Registration (Rotunda) |
| 3:00 PM – 5:00 PM | Phenix Trailblazers Invitation Only Reception (Texas Library) |
| 5:00 PM – 5:30 PM | Buses Load at the JW Marriott San Antonio Hill Country to depart to Opening Night party. (Lower Convention Center Loop) |
| 5:30 PM – 6:00 PM | Buses depart and travel to Opening Night party |
| 6:00 PM – 9:30 PM | Opening Night at the Historic Knibbe Ranch |
| 9:30 PM | Buses Depart Knibbe Ranch for the JW Marriott |
| 8:00 AM – 9:00 AM | Breakfast (Event Lawn 2) |
| 9:00 AM – 9:15 AM | Welcome, Brian Kelley, CEO (Cibola Ballrooms 6-11) |
| 9:15 AM – 10:00 AM | Guest Speaker (Cibola Ballrooms 6-11) |
| 10:00 AM – 10:15 AM | Networking Break (Cibola Ballrooms 6-11) |
| 10:15 AM -11:00 AM | Special Guest Panel (Cibola Ballrooms 6-11) |
| 11:00 AM – 11:15 AM | Networking Break (Cibola Ballrooms 6-11) |
| 11:15 AM – 12:00 PM | Industry Guest Panel (Cibola Ballrooms 6-11) |
| 12:00 PM – 1:00 PM | Catered Lunch (Nelson-Wolf, Salon C) |
| 1:00 PM – 2:15 PM | General Session (Cibola Ballrooms 6-11) |
| 2:15 PM – 2:30 PM | Networking Break (Cibola Ballrooms 6-11) |
| 2:30 PM – 3:30pm | General Session (Cibola Ballrooms 6-11) |
| 4:30 PM – 6:30 PM | Texas Bourbon & Tequila Tasting & Food Pairing with Sponsors (Event Lawn 2) |
| 7:00 PM – 9:30 PM | Awards Banquet (Riverbend Pavilion & Amphitheater) |
| 8:00 AM – 9:00 PM | Breakfast (Event Lawn 2) |
| 9:00 AM – 12:00 PM | Breakout Sessions |
| Retail & Retention (Begonia Room) | |
| Marketing (Bottlebrush Room) | |
| Gina’s Platform & Suite Management (Blue Bonnet Room) | |
| Real Estate (Dogwood Room) | |
| Construction (Goldenrod Room) | |
| 12:00 PM – 1:00 PM | Grab & Go Snacks (Event Lawn 2) |
| 1:00 PM – 4:00 PM | Golf at the Oaks Golf Course (Register) |
| Lantana Spa Treatments To make an Appointment at Lantana Spa call 210-276-2300 (all appointments must be made 3 days prior to treatment). Mention Phenix Salon Suites for a 10% discount on services. |
The Schedule
Special Events
Dress to impress with your favorite cowboy boots, hats and belt buckles and get ready to two-step into an authentic Texas experience at the Knibbe Ranch. Founded in 1852, the Knibbe Ranch is one of the few remaining Century Heritage Ranches in the State of Texas, which means the Knibbe Family has operated a continuous, full working, beef cattle ranch with a thriving cow-calf operation for over a century. Phenix Salon Suites guests will have the opportunity to enjoy ranch tours, line dancing, trick Ropers, photographs with Texas Longhorns, cowboy campfires, and a full rodeo. Get ready to kick up your heels, this is a night that you won’t want to miss!
When: March 15, 2026, 6:00 PM – 9:30 PM
Join in the fun for a day of golf with the Phenix Salon Suites corporate team, sponsor and franchisees. Enjoy the Pete Dye designed Canyons Golf Course which stands on its own as a PGA tournament venue in terms of design, strategy, and hill country beauty. The course played host to PGA TOUR Champions San Antonio Championship from 2011-2015.
- Great piece of land that dictates the course strategy and design; the design is true to the flow of the land
- Corridors provide panoramic views of a 700-acre nature preserve
- Par-72, 7,106-yards
- Bermuda grasses were specially selected for this course to provide optimum playing conditions, diversity in color and texture and environmental sensitivity. Putting Greens are Champions Bermuda. Fairways and Roughs are 419 Bermuda. Collars, Approaches, and Tee Tops are Emerald Bermuda. Outer Corridors are Native Texas grasses.
- Challenge for scratch golfers and novices alike with dramatic elevation changes.
When:
Sunday, March 15, 2026 – Tee times from 10:30 AM to 11:00 AM
Tuesday, March 17, 2026 – Tee times from 1:00 PM to 1:40 PM
Refresh at the world class Lantana Spa. Restore balance at the rejuvenating spa within steps of your room at our resort in the San Antonio Hill Country. Discover a full menu of massage, beauty and wellness therapies embracing the spirit and traditions of Latin American Curanderos. From full-body massages to seasonal ingredient body scrubs, the treatments blend Curanderos rituals with holistic therapeutic practices. Between treatments, guests can enjoy the peaceful serenity of the private, lagoon-like pool, healthy refreshments at our spa café and then shop at our spa boutique. Don’t miss out on pampering yourself.
When: Appointments should be scheduled March 15 between 11:00 am – 3:00 pm or March 17 between 1:00 – 4:00 pm
Appointments must be scheduled 3 days prior to treatment. To make an appointment call 210-276-2300 and reference the Phenix Salon Suites group discount when booking for a 10% discount.
Start your day off by mingling with some of the best in the industry. Enjoy a catered lunch and breakfast with industry leaders, Managing Partners and the Phenix Salon Suites team. Soak in the breakfast views of the San Antonio Hill Country on the beautiful Event Lawn.
Get ready for a night of celebration at the Phenix Salon Suites Awards reception! Look forward to an evening of amazing food and entertainment as we recognize the achievements of our own Phenix Family members. Join us as we cheer on the hard work and talent that has placed Phenix Salon Suites at the top of the industry. Held at the Riverbend Pavilion and Amphitheater, please wear your country-western best as we share a night of applause and inspiration!
When: March 16, 7:00 – 9:30 pm (Riverbend Pavilion & Amphitheater)
